In 1964, King became the youngest person to receive the Nobel Peace Prize for his work to end racial segregation and racial discrimination through civil disobedience and other non-violent means. His non-violent protests met with success as Congress passed civil rights laws (1964) and voting rights laws (1965). King’s friendship with President John F. Kennedy also helped his cause. By the time of his death in 1968, he had refocused his efforts on ending poverty and opposing the Vietnam War. King was assassinated on April 4, 1968, in Memphis, Tennessee. Martin Luther King, Jr. Day was established as a U.S. national holiday in 1986. It is observed on the third Monday of January each year, near the time of King's birthday.